I’d heard a few rumours about some good things happening in Emma Jane’s Cupcake Kitchen so when she opened up her premises on Crwys Road last October, I observed with interest and I was very pleased to be invited down to try what was on offer.
I’ve driven past Emma Jane’s Cupcake Kitchen on many occasions and the first thing I noticed other than the eye catching shop banner was the window display. Just in time for valentines day, Emma has some examples of where her talent lies. Beautiful cupcake bouquets and heart shaped displays.
I’d chosen a quiet day to visit but when I entered both Emma and her husband Lee appeared at the counter and happily chatted about the cakes on offer, talking me through the flavours available and telling me that they changed daily. Emma designs her cakes and makes up the recipes herself and she has quite a collection! I chose a coconut and raspberry cake and a gingerbread latte and headed to the window seat at the front of the shop.
I am quite excited about this place because it’s right up my street! It’s beautifully decorated with clean white walls and laminate flooring which is a great backdrop to all the quirky cake related decorations, canvasses on the walls and cute cushions. The tables are white and vintage chairs are painted baby blue and baby pink. The fuschia wall behind the counter adds some colour and creates a nice contrast to the white.
For me, atmosphere and decoration are very important and Emma Jane’s Cupcake Kitchen is simply lovely. If I had my way, it’s probably how my kitchen would look. I think that it could be easy to get the decor of a cupcake shop very wrong but they have got it spot on in my opinion. Music was playing at a nice level and they have free wi-fi. It’s the kind of place I could happily sit for hours with my lap top writing up my reviews, except I would probably get very distracted because Emma and Lee were just so lovely to talk to. Emma wasn’t going to add the addition of a seating area, just a shop for orders originally but I’m glad she changed her mind.
So what did the cakes taste like?
There are lots of cupcake makers around and they really do vary in quality but I’m happy to say that these cakes were very good indeed! At £2 per cake, they are a good size. There is always a ‘cupcake of the day’ which is priced at £1.50 and you can get a box of 6 for £10! I tried 5 of the cakes on offer (not all at once…I took some home with me!) and here is my verdict.
Coconut and Raspberry
This one was my favourite. I love coconut and the combination of coconut and raspberry was a good one. The coconut flakes ran through the sponge and through the icing which was also rippled with raspberry. The raspberry was a subtle flavour but it wasn’t overpowered by the coconut at all like I thought it might be. The sponge was moist and the icing was deliciously soft and fluffy but still kept its shape.
Lemon and Blueberry
I thought this was quiet an unusual flavour for a cupcake so I thought I’d give it a try. Like all the cakes, the sponge was moist and the icing was soft and creamy. It was decorated with a real blueberry and a lemon slice sweet. It was very nice but for me, I would have liked to have tasted a bit more blueberry as it was a very subtle flavour against the lemon.
Wow! This tasted exactly like a cherry bakewell. The moist almond sponge had jam running through it and was topped with an almond flavour icing and decorated with almond flakes and a cherry. Ingenious!
Chocolate and Gluten free chocolate
Emma has a chocolate cupcake on offer every day and has a gluten free offering on a Wednesday and a Saturday. I was keen to try the gluten free cake and Lee suggested I try a non gluten free one too to see if I could tell the difference. Although I’ve had some very nice gluten free cakes, they often have a powdery texture that is common in a lot of baked gluten free products but I have to say, it was very difficult to tell these two apart. When we tried each cake without the icing, there was a difference but it was so minimal that with a bite including the icing, it was very difficult to tell and had I not been told that one was gluten free, I would never have known.
Emma is clearly very creative with both her designs and her flavours. She takes orders for weddings, birthdays and events and makes some lovely pieces included cupcake bouquets which were only £20 for a small one containing 9 cakes. I think these will be a great seller at valentines day especially.
Emma Jane’s Cupcake Kitchen has really appealed to me and I will definitely go back. With so many cupcake lovers and a good location, I think this place will do well. With a good selection of drinks and other sweet treats on offer alongside the cupcakes, I think it will appeal to a wider audience than if it was purely cupcakes. I am a fan!
My last mouthful was: The coconut and raspberry cupcake
Atmosphere and decor-
Quality of food-
Diversity of menu-
Value for money-