February 17, 2014
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A friend of ours has just returned from a business trip to Japan and look what he kindly sent us. To me this is very exciting. My first multi pack of Japanese Kit Kats and it’s Matcha Green Tea flavour. How very Japanese! Unfortunately it is quite revolting…
Green in colour, you can smell the tea as you unwrap it. I thought I would love it but I couldn’t finish it. It is truly disgusting! I would describe it as musty with a fishy quality. The flavour really doesn’t go with chocolate. Imagine dunking your chocolate hob nob in green tea. Not the best flavour combination. It tastes like feet!
You can read more about my new obsession here:
My Japanese Kit Kat Obsession- Just the beginning!
My Japanese Kit Kat Obsession- Part II
January 24, 2014
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In honour of my new quest I have been doing some research into the Japanese Kit Kat market and it has only made me more determined to try as many of them as I can. With flavours like European Cheese flavour who could resist?
I have discovered that on average a new kit kat flavour is released every 6 weeks in Japan! Most of them don’t stick around for long and many of them are regional varieties only found in a small number of places. This has made Kit Kat collecting in Japan more common place than I had imagined because even over there, they are not all widely available to get hold of. I have scoured many blogs and found stories of people taking special trips across Japan to find new varieties only found in a very remote regions. In fact, as most flavours are only sold for a small amount of time, Kit Kats in Japan are a collectors dream.
So why are there so many Kit Kats in Japan? Well, Japan has an ever-changing confectionary market. It is how brands survive out there but British companies have struggled to get into the shops. Coincidently, Kit Kat is very similar to the Japanese word ‘Kitto Katsu’ which is loosely translated as ‘Surely win’. As a result, Kit Kats have become a gift of choice for the people of Japan as a good luck present, especially for young people taking exams.
I realise the fact that I don’t live in Japan is going to make this challenge tricky but that’s part of the fun. I have found some websites that sell Japanese Kit Kats, although for a premium price and eBay has an unexpected amount of sellers too. With the postage costs from Japan though, these Kit Kats are going to be quite pricey so I will have to try not to get carried away.
So, here goes. Wish me luck! Time to purchase my first Japanese Kit Kat.
January 22, 2013
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Every so often, something comes along that really excites me and I start developing a bit of an obsession. It doesn’t happen a lot but when it does, I’m unstoppable and get really involved with my new passion. I’m the same with food but I don’t think I’ve got so excited about a range of food products for a long time.
It’s not a new discovery, they have been around for a long time but I have only just delved into the world of what is essentially a huge craze amongst similar food geeks. I’m taking about the crazy selection of Japanese Kit Kats! From the relatively dull to the completely insane! Would you believe there are such flavours as Soy Sauce (currently the most popular variety in Japan), Green Tea, Sweet Potato, Water Melon and Salt just to name a few.
Unbeknown to me, there is already a crazy underground world of Kit Kat collectors. Food bloggers, food geeks and the simply insane all over the world are after these treasures and have been known to pay upwards of £200 per bar for those more difficult to get hold of.
I have decided to join the madness and make it my mission to try as many Japanese Kit Kat flavours as I can.
If you love a geeky foodie project as much as me, you might be interested in my progress so I will post my finds and thoughts on here. In the meantime, if you are able to offer any help by way of where I can get my hands on some of the more unusual offerings I will be most grateful.
Now, I’ve sacrificed my lunch break to write this and it’s made me hungry so I best go and buy myself a kit kat!